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Mount Sinai Hospital

• New York Addy Award, Bronze

My mentor Sal DeVito said "It should feel natural to say 'motherfucker' at the end of your headline."  I agree, and excel at 'punch you in the mouth' headlines in a variety of tones. Without hard brand benefits, it's how you talk to people that creates a connection.

Instagram, Facebook, Outdoor, NYC Subways

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