I wrote and launched a Zostavax branded and unbranded campaign, launched a national TV, Radio, & print campaign for Celebrex, and have experience on Humira, Zoloft, Symbicort, Lunesta, Brilinta, Lyrica and Caduet. I pride myself on understanding the complex rules of pharma ads, so I know where the limits are. Then I try to push 'em. Hey look it's Terry Bradshaw!
Lyrica unbranded print: "Doug & Phil"
Humira Rap - RADIO
Fun with Humira HS radio.
Humira Country Song - RADIO
Terry Bradshaw knows you had chicken pox in this unbranded Zostavax TV.
Osteoarthritis makes sexy Celebrex radio.
Celebrex Sexy Soul - RADIO
Sometimes serious symptoms need serious ads.