As CD on NAPA, I helped write and produce this campaign, featuring Patrick Warbutons meaty voice, and an appearance by the evil guy from Karate Kid. 10 spots later sales were up 30%. I also created the social and print with my partner Adam Hessel, and a gaggle of promotion radio.

Online Contest +  banners

We took the can and gave him legs online, making a contest for our macho target. “Who’s the Man?” On Facebook we encouraged guys to send in pics of them being manly. The winner made a bacon serving robot. Then the banners kept the talking can going, even  without  sound.

Online Contest +  banners

We took the can and gave him legs online, making a contest for our macho target. “Who’s the Man?” On Facebook we encouraged guys to send in pics of them being manly. The winner made a bacon serving robot. Then the banners kept the talking can going, even  without  sound.

PRINT