Alex Avsharian
Creative Director | Copy | New York, NY
alexnewimproved@gmail.com | 646-220-1678 | AlexIsGreat.com
SUMMARY
Known for finding the funny & smarts in brands, I build campaigns people actually want to watch. National work include Wendy’s, Aflac, NAPA Auto, Swiffer, Dawn + Biktarvy, Wegovy, and Vyndamax. Local comedy campaigns for Mt. Sinai, Bernie & Phyls Furniture and Legal Seafood. Spent 14 years at Publicis Kaplan Thaler creating iconic brand campaigns, followed by other staff roles and full time freelancing. Now looking for a great shop to call home.
Freelance Creative Director | 2016–Present in between staff roles
Consistently freelancing between staff roles. Last pitch won: January 2026. Agencies include McCann, DeVito/Verdi, Terri & Sandy, The Bloc,Wunderman, Ogilvy Health, and KFilms. Recent work includes funny social campaign for currently secret brand, award winning campaigns for New York Festivals, Bernie & Phyl’s furniture, Legal Seafoods, BayCare Hospital, and the F.I.R.E Free Speech initiative. Campaigns span across social, TV, digital, radio, print, and outdoor.
Creative Director — The Bloc | June 2023 – Oct 2023
Dedicated to assuring all creative was top notch on all brands and new business.
Creative Director — DeVito/Verdi | 2019-2021---and again--- 2022-2023
Led integrated campaigns across TV, social, digital, radio, print, and outdoor.
SVP, Associate Creative Director — Harrison & Star | 2019–2020
Led teams, health brands and new business pitches. 11 ads published in Lürzer’s Archive.
Creative Director — Ampology | 2016–2017
Led creative for Party City across broadcast, digital, radio and integrated campaigns.
SVP, Creative Director— Publicis Kaplan Thaler | 2002–2015
Created national campaigns for Wendy’s, Aflac, Capital One, Swiffer, Dawn, and more. Produced over 70 national TV spots, won Wendy's pitch and many others.
AWARDS
2025 ADDY Silver, 2025 MM+M Gold, 2024 ADDY’s Gold, 2023 MM+M Gold, 2023 Clio Shortlist, 2022 Graphis Gold, 2021 London International Silver, 2021 Lürzer's ARCHIVE #1 Ranked USA Copywriter, 14 Ads in ARCHIVE, New York Festivals Outdoor, Gerety, Effie, Ad Council Campaign of the Year, TBS Funniest Commercials of the Year.
EDUCATION
School of Visual Arts 2002 | BFA Advertising | #1 Portfolio Winner, BBDO Scholarship Winner.