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Alex Avsharian

Creative Director | Copy | New York, NY

alexnewimproved@gmail.com | 646-220-1678 | Avsharian.com

 

SUMMARY

Creative Director and copywriter behind national campaigns for Wendy’s, Aflac, Capital One, Swiffer, and Dawn. Spent 14

years at Publicis Kaplan Thaler creating iconic brand campaigns, followed by staff roles and an ongoing freelance career

across retail, food, and consumer brands. Known for finding the funny in products and building campaigns people actually

want to watch.

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EXPERIENCE

Freelance Creative Director | 2016–Present

Brought in by agencies including Ogilvy, McCann, Terri & Sandy, Wunderman, DeVito/Verdi, KFilms, and The Bloc. Recent

work includes campaigns for New York Festivals, Bernie & Phyl’s, Party City, and Laurel Road Bank, along with the F.I.R.E Free

Speech initiative. Created integrated campaigns across TV, digital, social, radio, print, and outdoor. During this time I also held

staff Creative Director roles at Harrison & Star (2019–2020), DeVito/Verdi (2020–2022, 2023), and The Bloc (2023).

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SVP Creative Director — Publicis Kaplan Thaler | 2002–2015

Created national campaigns for clients including Wendy’s, Aflac, Capital One, Swiffer, and Dawn. Produced over 70 national

TV spots and led national radio for Wendy’s.

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Creative Director — The Bloc | May 2023 – Nov 2023

Creative Sniper/Creative Director leading national campaigns and new business.

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Creative Director — DeVito/Verdi | 2020–2022, 2023

Led integrated campaigns across TV, digital, radio, print, and outdoor.

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Creative Director — Harrison & Star | 2019–2020

SVP / Associate Creative Director. Led teams and new business. 11 ads published in Lürzer’s Archive.

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Creative Director — Ampology | 2015–2016

Led creative for Party City across broadcast, digital, and integrated campaigns.

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AWARDS

2025 ADDY Silver, 2025 MM+M Gold, 2024 ADDY’s Gold, 2023 MM+M Gold, 2023 Clio Shortlist

2022 Graphis Gold, 2021 London International Silver, 2021 Lürzer's ARCHIVE, #1 Ranked USA Copywriter

14 Ads in Lürzer's ARCHIVE, New York Festivals Outdoor, Gerety, Effie, Ad Council Campaign of the Year

TBS Funniest Commercials of the Year.

of the Year

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EDUCATION

School of Visual Arts — BFA Advertising | #1 Portfolio Winner, BBDO Scholarship Winner

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