Alex Avsharian
Creative Director | Copy | New York, NY
alexnewimproved@gmail.com | 646-220-1678 | AlexIsGreat.com
SUMMARY
Creative Director and copywriter behind national campaigns for Wendy’s, Aflac, Capital One, NAPA Auto, Swiffer, Dawn + Biktarvy, Wegovy, and Vyndamax. Spent 14 years at Publicis Kaplan Thaler creating iconic brand campaigns, followed by staff roles and freelancing. Known for finding the funny or smarts in products, and building campaigns people actually want to watch. My goal now is to land at an agency full time!
Freelance Creative Director | 2016–Present in all staff role gaps
Consistently freelancing between staff roles. Last pitch won: January 2026. Agencies include McCann, DeVito/Verdi, The Bloc, Terri & Sandy, Wunderman, Ogilvy Health, and KFilms. Recent work includes funny social campaign for currently secret brand, award winning campaigns for New York Festivals, Bernie & Phyl’s furniture, Legal Seafoods, BayCare Hospital, and the F.I.R.E Free Speech initiative. Campaigns span across social, TV, digital, radio, print, and outdoor.
Creative Director — The Bloc | June 2023 – Oct 2023
Dedicated to assuring all creative was top notch on national campaigns and new business.
Creative Director — DeVito/Verdi | 2019-2021, 2022-2023
Led integrated campaigns across TV, social, digital, radio, print, and outdoor.
SVP, Associate Creative Director — Harrison & Star | 2019–2020
SVP / Associate Creative Director. Led teams and new business. 11 ads published in Lürzer’s Archive.
Creative Director — Ampology | 2016–2017
Led creative for Party City across broadcast, digital, radio and integrated campaigns.
SVP, Creative Director— Publicis Kaplan Thaler | 2002–2015
Created national campaigns for clients including Wendy’s, Aflac, Capital One, Swiffer, and Dawn.
Produced over 70 national TV spots, pitched, won Wendy's pitch and many others.
AWARDS
2025 ADDY Silver, 2025 MM+M Gold, 2024 ADDY’s Gold, 2023 MM+M Gold, 2023 Clio Shortlist
2022 Graphis Gold, 2021 London International Silver, 2021 Lürzer's ARCHIVE #1 Ranked USA Copywriter,
14 Ads in ARCHIVE, TBS Funniest Commercials of the Year, New York Festivals Outdoor, Gerety, Effie,
Ad Council Campaign of the Year.