Alex Avsharian
CREATIVE DIRECTOR / COPY
New York, NY | alexnewimproved@gmail.com | 646-220-1678 | Avsharian.com
WORK SUMMARY
Irreverence is my North Star. It's my goal and what drives me. Over the last several years, I’ve worked both freelance and staff for a few creative leaders, often returning to the same group multiple times. Adam Hessel was ECD at both Harrison & Star and The Bloc, where I served in both roles. At DeVito/Verdi, I also moved between staff and freelance, shaping integrated campaigns across retail, finance, and public-service brands. KFilms in LA has been a steady client for years on brand, TV, print, and digital work. Before that, I spent 14 years at Publicis Kaplan Thaler Group, producing national campaigns for Wendy’s, Aflac, Capital One, Swiffer, Dawn and more. I’m now ready to join a great team full-time.
EXPERIENCE
Freelance Creative Director / Permalancer — DeVito/Verdi, KFilms, The Bloc (Nov 2023 – current)
Organ Donation, Cleveland Children’s Hospital, covid, heart health, Green Tea Gummies.
Creative Director — The Bloc (May 2023 - Nov 2023)
National healthcare and wellness brands including heart, kidney, and Alzheimer’s.
Freelance Creative Director — DeVito/Verdi, KFilms, Ogilvy Health (2022 – 2023)
Developed integrated campaigns for lifestyle, awareness, and consumer brands. Golden Hearts Games, NY
Health Awards, and BayCare Hospital.
Creative Director — DeVito/Verdi (2020 – 2022)
Retail, finance, and advocacy clients including Bernie & Phyl’s, Laurel Road Bank, Roger’s Fish Co, and F.I.R.E. (First Amendment Rights).
SVP / ACD — Harrison & Star (2019 – 2020)
Led creative teams and new business pitches; 11 ads published in Lürzer’s Archive. Brands included Biktarvy, Descovy,
and Iclusig.
Freelance CD—Terri & Sandy, DeVito/Verdi, Mccann Health, Wunderman, Ampology (2016 – 2019)
Peeps Candy, Ruby Tuesday, Disney, Gerber, Party City, Wyndham Hotels, Avon, Breast Cancer, Isle of Capri casino,
psoriasis awareness, cardiology, asthma, health diagnostics. Social, digital, radio, print, TV and outdoor.
SVP, Creative Director — Kaplan Thaler Group / Publicis (2002 – 2016)
Won 7 accounts: Wendy's, Capital One, Edmunds.com, Celebrex, Zoloft, Caduet and TiVo. Produced 70 national TV spots in 14 years, plus social, digital, radio, print, and outdoor. Clients included Swiffer (Singing Mops), Aflac (duck), NAPA, Dawn, U.S. Bank, Ruby Tuesday, Outback Steakhouse, Hot Pockets, Office Depot, and Verizon Vehicle.
AWARDS
2025 ADDY Silver, 2025 MM+M Gold, 2024 ADDY’s Gold, 2023 MM+M Silver, 2022 Clio Shortlist, 2022 Graphis Gold,
2021 London International Silver, 2021 Lürzer's ARCHIVE#1 Ranked USA Copywriter, New York Festivals Outdoor Silver, Gerety, Effie, Ad Council Campaign of the Year, TBS Funniest Commercials of the Year
EDUCATION
School of Visual Arts, BFA Advertising, 2002
#1 Portfolio Winner, BBDO Scholarship Winner, Aschino Academic Scholarship Winner, GPA 3.8