646-220-1678 •  www.avsharian.com  • alexnewimproved@gmail.com

 

CREATIVE DIRECTOR

DeVito/Verdi

Oct 2021 – Present 

Returned to Devito/Verdi to work on constitutional and social justice issues, including free speech and human rights. Also working on hospital and financial consumer work, as well as comedy for Roger's FishCo.com and GoldenHeartsGames.com.

 

SVP, ACD

Harrison & Star 

April 2020 - Oct 2021

 Published 12 ads in Lurzer's ARCHIVE (held #1 USA Copywriter ranking for a year) , Also ran Biktarvy, Descovy, Iclusig digital/print & Won Pevonedistat. 

 

CREATIVE DIRECTOR

DeVito/Verdi

Jul 2018 – April 2020

Legal Seafoods, Mt. Sinai Hospital, BayCare Hospital, Bernie & Phyl’s Furniture, Laurel Hill Bank, Lincoln Technical Institute, Gardner-White, social, TV, print, radio, outdoor. Left to try HCP pharma.

 

FREELANCE CREATIVE DIRECTOR / COPY

Terri & Sandy / Wunderman / Mccann Health / Inventiv / Ampology

Jul 2016 – May 2018

Peeps, Mike & lkes, Wyndham Hotels, Avon, Ruby Tuesday, Disney, Gerber, Party City, Breast Cancer, Isle of Capri casino. DTC Psoriasis, cardio, asthma, diagnostics. Social, print, radio, outdoor. 

 

SVP, CREATIVE DIRECTOR

Publicis / Kaplan Thaler

Jul 2002 – May 2016 

Pitched & won 7 accounts: Wendy's (largest pitch in the U.S), TiVo, Capital One, Edmunds.com. Celebrex, Zoloft, and Caduet. 70+ national spots online/TV. Clients included Swiffer (20 spots), Aflac (7 spots), NAPA (14 spots), Dawn, Zostavax, Lunesta, Brilinta, Symbicort, U.S. Bank, Ruby Tuesday, Outback, Hot Pockets, Herbal Essences, Aussie, Infusium, Office Depot, Marshalls, Burlington, Subway, Verizon Hum, Lyrica, Humira, and more. Digital, TV, print, radio, outdoor. Laid off shortly after Publicis merger.

 

EDUCATION

School of Visual Arts / 2002 BFA Advertising

#1 Portfolio + BBDO $5000 Scholarship + Aschino Award Academic Scholarship + 3.9 GPA

 

RECOGNITION / AWARDS / PUBLICATIONS

#1 USA Copywriter 2022: Lürzer's ARCHIVE, Ad Council Campaign of Year, National & NY Addies, NYC Festivals, Graphis, TBS Funniest Commercials of the Year, Gerety, Manny noms, & more.

 

Reco from Linda Kaplan Thaler, Chairman of Publicis Kaplan Thaler, Advertising Hall of Fame:

"Alex Avsharian is one of the most creative and gifted individuals I have ever had the pleasure of working with. For over 14 years Alex was instrumental in turning our tiny upstart agency into one of the fastest growing advertising companies in America. He created brilliantly funny, as well as deeply emotional campaigns that have become an indelible part of our culture. He is also one of the best presenters I've ever encountered, a true gift that helped us, time and time again, to keep us on our winning streak. A brilliant talent that, I believe, would be a tremendous asset to any company."