Alex Avsharian
Creative Director | Copy | New York, NY
alexnewimproved@gmail.com | 646-220-1678 | Avsharian.com
SUMMARY
Creative Director and copywriter behind national campaigns for Wendy’s, Aflac, Capital One, Swiffer, and Dawn. Spent 14
years at Publicis Kaplan Thaler creating iconic brand campaigns, followed by staff roles and an ongoing freelance career
across retail, food, and consumer brands. Known for finding the funny in products and building campaigns people actually
want to watch.
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EXPERIENCE
Freelance Creative Director | 2016–Present
Brought in by agencies including Ogilvy, McCann, Terri & Sandy, Wunderman, DeVito/Verdi, KFilms, and The Bloc. Recent
work includes campaigns for New York Festivals, Bernie & Phyl’s, Party City, and Laurel Road Bank, along with the F.I.R.E Free
Speech initiative. Created integrated campaigns across TV, digital, social, radio, print, and outdoor. During this time I also held
staff Creative Director roles at Harrison & Star (2019–2020), DeVito/Verdi (2020–2022, 2023), and The Bloc (2023).
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SVP Creative Director — Publicis Kaplan Thaler | 2002–2015
Created national campaigns for clients including Wendy’s, Aflac, Capital One, Swiffer, and Dawn. Produced over 70 national
TV spots and led national radio for Wendy’s.
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Creative Director — The Bloc | May 2023 – Nov 2023
Creative Sniper/Creative Director leading national campaigns and new business.
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Creative Director — DeVito/Verdi | 2020–2022, 2023
Led integrated campaigns across TV, digital, radio, print, and outdoor.
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Creative Director — Harrison & Star | 2019–2020
SVP / Associate Creative Director. Led teams and new business. 11 ads published in Lürzer’s Archive.
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Creative Director — Ampology | 2015–2016
Led creative for Party City across broadcast, digital, and integrated campaigns.
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AWARDS
2025 ADDY Silver, 2025 MM+M Gold, 2024 ADDY’s Gold, 2023 MM+M Gold, 2023 Clio Shortlist
2022 Graphis Gold, 2021 London International Silver, 2021 Lürzer's ARCHIVE, #1 Ranked USA Copywriter
14 Ads in Lürzer's ARCHIVE, New York Festivals Outdoor, Gerety, Effie, Ad Council Campaign of the Year
TBS Funniest Commercials of the Year.
of the Year
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EDUCATION
School of Visual Arts — BFA Advertising | #1 Portfolio Winner, BBDO Scholarship Winner