Oct 2021 – Present
Returned to Devito/Verdi to work on constitutional and social justice issues, including free speech and human rights. Also working on hospital and financial consumer work, as well as comedy for Roger's FishCo.com and GoldenHeartsGames.com.
Harrison & Star
April 2020 - Oct 2021
Published 12 ads in Lurzer's ARCHIVE (held #1 USA Copywriter ranking for a year) , Also ran Biktarvy, Descovy, Iclusig digital/print & Won Pevonedistat.
Jul 2018 – April 2020
Legal Seafoods, Mt. Sinai Hospital, BayCare Hospital, Bernie & Phyl’s Furniture, Laurel Hill Bank, Lincoln Technical Institute, Gardner-White, social, TV, print, radio, outdoor. Left to try HCP pharma.
FREELANCE CREATIVE DIRECTOR / COPY
Terri & Sandy / Wunderman / Mccann Health / Inventiv / Ampology
Jul 2016 – May 2018
Peeps, Mike & lkes, Wyndham Hotels, Avon, Ruby Tuesday, Disney, Gerber, Party City, Breast Cancer, Isle of Capri casino. DTC Psoriasis, cardio, asthma, diagnostics. Social, print, radio, outdoor.
SVP, CREATIVE DIRECTOR
Publicis / Kaplan Thaler
Jul 2002 – May 2016
Pitched & won 7 accounts: Wendy's (largest pitch in the U.S), TiVo, Capital One, Edmunds.com. Celebrex, Zoloft, and Caduet. 70+ national spots online/TV. Clients included Swiffer (20 spots), Aflac (7 spots), NAPA (14 spots), Dawn, Zostavax, Lunesta, Brilinta, Symbicort, U.S. Bank, Ruby Tuesday, Outback, Hot Pockets, Herbal Essences, Aussie, Infusium, Office Depot, Marshalls, Burlington, Subway, Verizon Hum, Lyrica, Humira, and more. Digital, TV, print, radio, outdoor. Laid off shortly after Publicis merger.
School of Visual Arts / 2002 BFA Advertising
#1 Portfolio + BBDO $5000 Scholarship + Aschino Award Academic Scholarship + 3.9 GPA
RECOGNITION / AWARDS / PUBLICATIONS
#1 USA Copywriter 2022: Lürzer's ARCHIVE, Ad Council Campaign of Year, National & NY Addies, NYC Festivals, Graphis, TBS Funniest Commercials of the Year, Gerety, Manny noms, & more.
Reco from Linda Kaplan Thaler, Chairman of Publicis Kaplan Thaler, Advertising Hall of Fame:
"Alex Avsharian is one of the most creative and gifted individuals I have ever had the pleasure of working with. For over 14 years Alex was instrumental in turning our tiny upstart agency into one of the fastest growing advertising companies in America. He created brilliantly funny, as well as deeply emotional campaigns that have become an indelible part of our culture. He is also one of the best presenters I've ever encountered, a true gift that helped us, time and time again, to keep us on our winning streak. A brilliant talent that, I believe, would be a tremendous asset to any company."