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Swiffer wanted people to ditch their mops, brooms, and dusters. So I wrote the Swiffer Lonely Mops campaign. It was an epic 3 year, 20 commercial  story about old cleaning products acting like heartbroken ex-boyfriends.  Baby Come Back, Who's That Lady, Love Stinks, Don't You Want Me, and She Blinded Me with Science drove the stories. Sales went through the roof, and America loved it.