Swiffer wanted people to ditch their mops, brooms, and dusters. So I wrote the Swiffer Lonely Mops campaign. It was an epic 3 year, 20 commercial story about old cleaning products acting like heartbroken ex-boyfriends. Baby Come Back, Who's That Lady, Love Stinks, Don't You Want Me, and She Blinded Me with Science drove the stories. Sales went through the roof, and America loved it.
Swiffer Mops & Sweepers
People wrote in feeling sorry for the mops, so the next round gave them hope with "Who's That Lady?"